Google Shopping Ads Management

Shopping ads show your products with an image, price and store name directly in Google results, often before a shopper clicks any website. They're driven by your product data rather than keywords you choose, so results depend as much on the quality of your feed and Merchant Center account as on campaign settings. We manage both.

Merchant Center first

Shopping ads run from Google Merchant Center. We set up or audit:

• Account and website verification, and linking to Google Ads
• Shipping and returns settings that match your website
• Business information: contact details and policies that Google expects to see on your site
• Policy issues and disapprovals, including misrepresentation warnings, which can stop all products showing

We also make sure free product listings are enabled, so products can appear in unpaid Shopping results as well.

Product feed optimisation

The feed decides which searches your products can appear for and how they look. We work on:

• Titles that lead with what shoppers search: brand, product type, key attributes such as size, colour or material
• Images that meet Google's requirements and look clean at small sizes
• Identifiers such as GTINs, brand and MPN where they apply
• Accurate price and availability, synced with your store
• Categories and custom labels to group products by margin, season or best-sellers for bidding

Feeds from Shopify, WooCommerce and other platforms often need supplemental feeds or rules to fix gaps without editing every product.

Campaign structure

Standard Shopping gives more control: product groups, negative keywords and search term visibility. It's useful for testing and for tight budgets.

Performance Max uses Google's automation across Shopping, Search, YouTube, Display and Gmail. It can scale well but needs good conversion data, clear asset groups and careful monitoring.

We choose based on your catalogue, budget and data, and often run both with clear roles. Visitors who don't buy can be brought back through remarketing to product viewers, and the same feed can power Microsoft Ads Shopping campaigns.

Tracking that reflects revenue

Shopping campaigns should optimise for purchase value, not just clicks. We set up conversion tracking that records each order's value correctly and avoids duplicates, so bidding and reporting reflect real revenue and return on ad spend.

What we report

• Revenue, return on ad spend and cost per purchase by campaign and product group
• Top products and products with spend but no sales
• Feed health: disapprovals and warnings
• Search terms (Standard Shopping) and the actions taken

Pricing

Shopping ads management is part of Google Ads management in our Full-Funnel Scale Pod at $950 per month. Ad spend is paid by you directly to Google. If your feed or Merchant Center account needs major rebuilding, we'll scope that first. See pricing and pods. For store builds, see ecommerce development.

Frequently asked questions

Get your Shopping campaigns reviewed

Call 7877637475, email sales@imagineinkmarketing.com, or visit Hanging Gardens, Jaisinghpura Road, Bhankrota, Jaipur, Rajasthan 302026.