Research Hub
Research and Method Guides
Method guides for benchmarking conversions, site performance, international SEO and AI search visibility with your own data, plus our evidence rules.
Why we publish methods, not industry averages
Benchmark reports full of averages are easy to find, but most don't explain where their numbers came from, who was sampled or when. Even good ones describe someone else's market, traffic and offer. We would rather give you a reliable way to measure your own position than publish figures we can't stand behind.
So this library contains method guides. Each explains what to measure, where to get the data and how to read it, using sources you already have, such as Google Analytics, Search Console, PageSpeed Insights and your CRM.
The guides
Conversion baseline guide. How to define conversions for forms, calls, WhatsApp and bookings, calculate your own baseline, and compare it fairly over time.
Website performance review. What we check for speed, Core Web Vitals, accessibility, mobile usability and errors, and the difference between lab and real-user data.
International SEO benchmarking. How to compare technical health, content and visibility across countries and languages, and which competitors to compare against in each market.
AI search visibility assessment. How to check whether AI answers mention and cite your brand, with a repeatable set of prompts and an honest view of the limitations.
Our rules for numbers
When we do publish a figure, it follows our evidence policy:
- Every statistic names its source and the period it covers
- Sample size and selection are described
- Limitations are stated plainly
- Client data is only used with permission and is anonymised
If we ever run original research, such as a survey, it will appear here with its full method. Until then, you won't find invented averages on this page.
How to use these guides
Each guide follows the same discipline, even though the subjects differ:
- Define what you're measuring before collecting anything, so the numbers mean the same thing every time.
- Use first-party sources where possible: your analytics, Search Console, CRM and ad accounts.
- Record the conditions, such as the date range, device, country and any tracking changes, so later comparisons are fair.
- Compare like with like: the same segment, the same period and the same competitors.
- Write down the limitations alongside the result, so nobody over-reads a single number.
Following these steps turns a one-off check into a baseline you can track month after month, which is more useful for decisions than any published average.
Tools that go with the guides
Several guides use our free SEO and marketing tools, including the conversion rate calculator, the analytics maturity assessment and the AI search readiness assessment.
Frequently asked questions
Why don't you publish benchmark numbers?
Because averages without a clear source and sample can mislead. We'd rather help you measure your own baseline.
Can I use these guides without hiring you?
Yes. They're written so your own team can follow them.
Will you publish original research?
If we do, it will come with its full method, sources and limitations.
Where does the data come from?
Your own tools: analytics, Search Console, PageSpeed Insights, your CRM and your ad platforms.
Need help applying a method?
Our free first website audit covers PageSpeed, Lighthouse and broken links. Call 7877637475, email sales@imagineinkmarketing.com, or visit Hanging Gardens, Jaisinghpura Road, Bhankrota, Jaipur, Rajasthan 302026.
For all calculators, benchmarking guides and framework tools, browse our complete digital growth resource library.