Over the last three months, the Rajesh KIA website (kia.rajeshmotors.net) earned 3.89k Google Web search clicks, against 2.83k in the same period last year. That's up 37%, while impressions nearly doubled from 295k to 565k and average position held steady at 6.4 (6.5 a year ago). Average CTR fell from 1% to 0.7% because impressions grew faster than clicks, and that gap is now the main opportunity. Below we cover the year-on-year comparison, the latest 28 days, and what we read from both.
Rajesh KIA, a Kia dealer in Rajasthan, grew Google Search clicks 37% year on year.
Rajesh KIA (Rajesh Motors) is an authorised Kia dealership in Rajasthan. Its website lists showrooms at DCM and VKI in Jaipur, plus Bharatpur and Dausa, and invites people to book test drives, check on-road prices and ask about finance, exchange and service. The site footer credits imagineInk Marketing Solutions ("Crafted by imagineInk Marketing Solutions"), and we work with the Google Search Console property for the site, which is where the numbers below come from.
We've kept this page deliberately narrow. It shows what Google Search Console recorded over one 28-day window. Attribution Scope: Search Console telemetry isolates organic search discovery and click growth. Downstream CRM lead attribution, showroom visits, and automotive transactions are governed under client dealer management systems.
Source: Rajesh KIA official website (footer credit and showroom list)
Comparing the last three months with the same three months a year earlier removes most of the seasonal noise that car searches carry, such as launches, festive offers and year-end buying. On that like-for-like basis, clicks rose from 2.83k to 3.89k (+37%) and impressions from 295k to 565k (+92%). Average position barely moved, from 6.5 to 6.4. So the site held its first-page ranking while Google showed it for far more searches.
The CTR dip from 1% to 0.7% needs an honest explanation. CTR is simply clicks divided by impressions. When impressions grow faster than clicks, as they did here (+92% vs +37%), CTR falls even though more people are visiting. The stable average position suggests this isn't a ranking drop. The more likely cause is that many of the new impressions come from searches that naturally get fewer clicks: broader model, price and comparison searches where Kia's own site, car portals and search features compete for attention. Changes in how Google lays out results over the year may also play a part. We haven't confirmed the cause yet. Query-level data will tell us which searches drove the extra impressions and where the click-through is weakest.
Source: Google Search Console Help, "Performance report (Search results)"
Over 28 days, the site averaged about 33 clicks and about 5,200 impressions a day. The daily chart isn't flat. Clicks mostly sat between roughly 15 and 40 a day in the first half of the window and were generally higher in the second half (often 30–50 a day), with the strongest days around the end of September. Impressions followed a similar pattern, peaking on a single day late in September. We're reporting what the chart shows rather than reading a trend into one month of data. Car-buying searches swing with launches, offers and the festive calendar, so one window is not enough to call a trend.
Source: SEO reporting: metrics that matter for business owners
Google defines the chart's average position as the average position of the site's topmost result across all impressions. So 6.4 doesn't mean "the site ranks sixth". It's a blend. Some searches, such as people typing the dealer's own name, probably show the site at or near the top, while broader car searches can show it further down. Even so, a blended figure of 6.4 across 145,000 impressions tells us Google regularly places this site on the first page for a big set of car-related searches in its area.
For a single regional dealership, that scale matters. It is real search demand that Google already connects to this dealer. The question for us isn't "how do we get seen?" any more. It's "which of these searches should be sending more people through to the site?"
Source: SEO for car dealerships
A 0.6% CTR means roughly six clicks for every thousand times the site appeared. With a first-page average position, that feels low to us, but we don't want to guess at the cause. Likely explanations include model-name searches where Kia's own site and car portals take most clicks, search features that answer the question on the results page, and title or snippet text that doesn't match what the searcher wanted (on-road price, offers, a specific showroom). The query and page reports in Search Console will tell us which of these is true. We'll take that view before changing anything.
Here's why it matters. At the same impression volume, every extra 0.1 percentage points of CTR would be about 145 more visits over 28 days. That's simple arithmetic on this window, not a forecast.
Source: On-page SEO
These are the areas we think are worth testing next. We'll report on them only once there's data to show.
Founder of imagineInk Marketing Solutions. Designs and implements revenue systems across SEO, paid media, and conversion architecture for global and India-based brands.
No. Search Console measures search visibility and clicks, not enquiries or sales. We'll publish lead or booking figures only when there's tracked data and the client agrees.
Because that's the data we can show honestly today. A single verified window is more useful than a comparison we can't fully support, and we'll add like-for-like windows over time.
It's an opportunity more than a verdict. The average blends branded and broad searches, so the next step is to break CTR down by query and page and fix the specific titles and snippets that underperform.
