Comparing the last three months with the three months before, Google Search Console shows indiatourbycaranddriver.com growing from 17 to 88 clicks and from 1.38k to 7.18k impressions, both about 5.2 times higher. Average CTR held at 1.2%, and average position moved from 37.6 to 40.7. This is early-stage growth. Google is now showing the site for many more searches, but mostly beyond the first page, and that's where the real work lies.
Google clicks for India Tour By Car & Driver rose from 17 to 88 in three months, with impressions up about 5.2x.
India Tour By Car & Driver plans private, tailor-made journeys across India with a local driver. Its site covers Golden Triangle and Rajasthan journeys, spiritual tours, day tours, honeymoons and adventure trips, more than 30 destinations, and a fleet that runs from sedans and SUVs to Tempo Travellers and coaches. We work with the site's Google Search Console property, and every figure here comes from it.
The numbers are small in absolute terms, and we'd rather say that up front. This page is about direction and visibility. It isn't a bookings story, and it makes no claim about enquiries or revenue.
Clicks and impressions both grew by about 5.2 times between the two periods. CTR stayed exactly where it was, at 1.2%. That consistency matters. It suggests the extra clicks came from the site appearing in more searches, not from a one-off spike on a single page. In plain terms, 88 clicks over three months is roughly one visit a day from Google search. It's a modest base, but it's a real start for a young tour site in a crowded category.
Google calculates average position from the site's topmost result in each search where it appeared. An average around 40 tells us most of these impressions are happening on page four or five of the results, where few people scroll. So the 7.18k impressions are best read as a list of searches Google now considers the site relevant for, not as traffic the site is winning yet.
The slight dip from 37.6 to 40.7 is what we'd expect at this stage, and we don't read it as a decline. When a site starts appearing for a much wider set of queries, many of those new appearances come in deep on the results page. That pulls the average down even as total visibility rises. Query-level data will confirm whether that's the full story.
The useful part of this data is the list of searches the site is already close on. Queries sitting around positions 11–20 are usually the quickest to move, because Google already rates the page as relevant. For a tour operator, those often map to specific journeys and destinations, the kind of searches a traveller makes while planning a route. We'd much rather strengthen those pages than chase broad, highly competitive terms like generic "India tour packages".
These are the opportunities we see from here. We'll report results only when the data supports them.
Founder of imagineInk Marketing Solutions. Designs and implements revenue systems across SEO, paid media, and conversion architecture for global and India-based brands.
Because the site started appearing for many more searches, often deep in the results. Those new appearances pull the average down even as overall visibility rises. We'll confirm this by tracking queries present in both periods.
Not on its own. Search Console shows visibility and clicks. Bookings and enquiries need separate tracking, and we'll only publish them with data and the client's agreement.
It's an early one. The absolute numbers are small, but the direction is clear and the site now has a much wider set of searches to build on.
