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Crawlability, indexing & performance

Technical SEO Services

Technical SEO resolves crawl budget waste, indexation errors, canonical conflicts, structured data gaps, and Core Web Vitals latency so search engines can discover and rank your highest-value commercial pages.

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Identify and eliminate the technical barriers holding your pages back

Technical SEO makes sure search engines can discover, crawl, render, index, and understand every important page on your website. When technical SEO is broken, even exceptional content and high authority cannot rank. Common signs include pages taking weeks to get indexed, Search Console reporting 'Discovered - currently not indexed', ranking drops following a website redesign, or inconsistent versions of pages appearing in search results. We diagnose server response headers, robots.txt directives, XML sitemaps, and rendering bottlenecks to identify exactly what is obstructing search engine access.

  • Server response codes, redirect chains, and 404 crawl waste elimination
  • Validate XML sitemap and robots.txt relationships for the tested URL set
  • Resolving indexation bottlenecks (crawled vs submitted page ratios)
  • JavaScript hydration, DOM rendering, and mobile viewport inspection

Prioritised technical audit: crawl budget, duplicate paths, and schema

A technical audit that delivers a 200-page automated PDF nobody acts on is useless. We prioritize issues by commercial impact: first, crawling and indexing blocks that keep pages completely out of search; second, duplicate content, trailing-slash conflicts, and canonical mismatches that divide ranking signals; third, Core Web Vitals (LCP, CLS, INP) and server response latency (TTFB); and fourth, structured data enhancements. We implement schema strategies covering Organization, Service, WebPage, and BreadcrumbList, as detailed in our schema markup strategy guide.

  • Canonical tag validation and trailing-slash URL consolidation
  • Internal crawl depth optimization to bring core pages within 3 clicks
  • JSON-LD structured data architecture for rich snippets and entity graphs
  • Core Web Vitals remediation targeting sub-1.2s LCP and zero CLS shift

Cross-platform technical execution and post-deployment verification

We do not just hand over a checklist—we either implement the fixes directly in your codebase or provide developer-ready technical tickets with code diffs, testing steps, and acceptance criteria. We work across WordPress, Shopify, WooCommerce, custom PHP, Node.js, and headless JavaScript frameworks. Most importantly, we re-crawl the website immediately after deployment using live Search Console inspection and server log probes to verify that errors are resolved and that Googlebot is correctly parsing the updated architecture. See how technical SEO differs from content in our guide on on-page vs technical SEO.

  • Platform expertise across custom PHP, WordPress, Shopify, and headless stacks
  • Developer-ready remediation tickets with exact code snippets and regex rules
  • Mandatory re-crawl validation and Search Console live URL testing
  • Ongoing crawl health monitoring to prevent regressions during future deployments
Free Executive Guide

The 2026 B2B Digital Marketing & Technical Compliance Playbook

A practical, 48-page technical manual for leadership teams covering European GDPR Consent Mode v2 enforcement, EAA accessibility mandates, AI search (AEO/GEO) indexing, and Core Web Vitals speed optimization.

  • Complete server-side tracking and Consent Mode v2 checklist
  • WCAG 2.1 AA accessibility audit guide for European procurement readiness
  • Generative Engine Optimization (GEO) structured schema blueprints for ChatGPT & Perplexity
  • Sub-1.2s Largest Contentful Paint (LCP) performance benchmarks

How progress is measured

  • Monitor canonical-URL indexation and investigate exclusions; search engines decide inclusion
  • Elimination of 404 crawl waste, 301 redirect chains, and canonical conflicts
  • Core Web Vitals passing status across mobile and desktop devices in CrUX
  • Valid, error-free JSON-LD structured data confirmed across all service templates
Direct answers

Questions this page answers

How often should a technical SEO audit be conducted?

A comprehensive technical audit should be carried out annually or immediately before and after any major website redesign, CMS migration, or URL restructuring. Monthly monitoring of Search Console is recommended in between to catch regressions early.

Can you fix technical issues directly or only report them?

Both. We can implement technical fixes directly where we have server, git, or CMS access. Alternatively, we provide developer-ready tickets with exact code snippets, server directives, and testing instructions for your engineering team.

Will technical SEO fixes alone improve our organic rankings?

Technical fixes remove the friction and barriers that prevent Google from ranking your site. When technical bottlenecks (such as canonical conflicts or crawl waste) are resolved, existing content and authority can finally rank to their full potential.

What is the most common technical SEO issue you find?

Duplicate or near-duplicate URLs created by URL parameters, inconsistent trailing slashes, unredirected legacy pages, and sitemaps that submit noindex or redirecting URLs. These waste Googlebot crawl budget and dilute ranking equity.

Do you support large, enterprise, or headless websites?

Yes. Large and headless websites require specialized crawl budget analysis, server log file inspection, server-side rendering (SSR) verification, and template-level architecture fixes rather than page-by-page adjustments.

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