Ad creative design for clearer paid-media testing.
We create ad concepts and visuals that make campaign testing more structured and message-led.
Paid Acquisition
LinkedIn Ads Management for B2B Lead Generation
LinkedIn Ads management for B2B: targeting by job, company and industry, Lead Gen Forms or landing pages, offer testing and CRM feedback on lead quality.
LinkedIn is the one ad platform where you can target people by job title, seniority, company, company size and industry. That makes it valuable for B2B companies with a clear buyer profile. Clicks also cost more than on most platforms, so campaigns need a strong offer, a tight audience and honest measurement of lead quality.
When LinkedIn Ads makes sense
- You sell to businesses, and your buyers are identifiable by role or company
- A single customer is worth enough to justify higher costs per click and per lead
- You have a sales process that can follow up quickly with leads
- You have, or can create, an offer worth exchanging details for, such as an audit, a guide or a consultation
How we set up campaigns
Audiences. Built from job function, seniority, title, industry, company size or a target account list. We keep audiences focused and exclude existing customers and competitors where possible.
Formats. Single-image and carousel ads, document ads, video and conversation ads, depending on the offer and the stage of the buyer journey.
Lead capture. Either LinkedIn Lead Gen Forms (fast and mobile-friendly, but sometimes lower intent) or paid ads landing pages (more context and qualification). We often test both.
Retargeting. People who engaged with your ads, watched your videos or visited your site can be shown follow-up messages.
Measuring lead quality, not just cost per lead
A cheap LinkedIn lead that never replies isn't cheap. We connect leads to your CRM or sales feedback with lead routing, track which campaigns produce real conversations and adjust budgets on that basis.
Paid and organic together
Ads reach people beyond your network. Organic LinkedIn marketing makes sure your company page and founders look credible when prospects check you out. Both work better together.
How we price it
LinkedIn Ads management is included in our Full-Funnel Scale Pod ($950/month), along with Google Ads and Meta management, conversion tracking and CRO. Ad spend is paid directly by you, into an ad account you own. See also our wider paid ads management.
Frequently asked questions
Is LinkedIn too expensive for us?
It depends on what a customer is worth. If one deal covers months of ad spend, LinkedIn can be worth it.
Lead Gen Forms or a landing page?
Forms are quicker to complete; landing pages give more context. We test which gives better leads for your offer.
Can we target specific companies?
Yes, using an uploaded account list, subject to LinkedIn's minimum audience sizes.
How long before we know if it works?
We'll agree on a test period and the signals to judge it by before launch.
Talk to us about LinkedIn Ads
Call 7877637475, email sales@imagineinkmarketing.com, or visit Hanging Gardens, Jaisinghpura Road, Bhankrota, Jaipur, Rajasthan 302026.
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Next step
Decide whether this service fits the current priority.
Bring the current linkedin ads setup, priority constraint and available evidence. The first discussion will clarify fit, dependencies and the next useful decision.