Google Ads Management for Lead Generation and Ecommerce
Google Ads management in Jaipur for Search, Performance Max, Shopping and YouTube, with campaign review and measured lead or sales reporting where attribution is available.
What good Google Ads management looks like
Google Ads can put your business in front of people at the exact moment they search for what you sell. It can also spend money very quickly on the wrong searches. The difference is rarely a secret tactic. It comes down to a handful of things done consistently: targeting the right searches, sending people to pages that answer them, measuring real enquiries or sales, and reviewing the account every week.
We manage Google Ads for service businesses, local businesses, B2B companies and online stores across India and in international markets, from our office in Jaipur.
Platform relationship and verification
Assess imagineInk’s Google Ads service through the campaign scope, account access, responsible practitioners and inspectable work. Any agency-partner or individual certification claim should be checked against current issuer evidence; this page does not establish that verification or promise influence over ad positions or costs.
Campaign types we run
Search campaigns. Ads on Google search results for keywords that show buying intent. Most lead-generation accounts are built on search, using tightly themed ad groups, responsive search ads and assets such as call, location, sitelink and lead form assets. For B2B audiences, we also manage Microsoft Ads (Bing) to capture qualified desktop searchers.
Performance Max. Google's automated campaign type that runs across Search, Shopping, YouTube, Display, Discover, Gmail and Maps. It can work well, especially for ecommerce and businesses with good conversion data, but it needs strong inputs (assets, audience signals, accurate conversions) and careful review, because reporting is less transparent.
Shopping. Product ads for online stores, powered by a Google Merchant Center feed. Feed quality (titles, images, prices, availability, product categories) often matters more than bids. For dedicated catalog management, explore our Google Shopping ads services.
YouTube and Demand Gen. Video and visual ads to build awareness, reach new audiences and retarget people who visited your site. Useful for launches, considered purchases and brands with good video content.
Store and local goals. For businesses with physical locations, Performance Max campaigns with store goals, built around calls, directions and store visits and linked to your Google Business Profile.
How we set up an account
- Audit or discovery. For existing accounts, a review of structure, search terms, wasted spend, conversion tracking, landing pages and settings. For new accounts, research on keywords, competitors and realistic costs in your market.
- Conversion tracking first. Calls, forms, WhatsApp clicks and purchases tracked in GA4 and Google Ads, with enhanced conversions where suitable. Without accurate tracking, automated bidding optimises toward the wrong things. See conversion tracking.
- Structure and keywords. Campaigns organised by service, product line or location; keyword match types chosen deliberately; negative keywords lists built for your industry and expanded from the search terms report.
- Ads and landing pages. Using our search ad copy framework, headlines match buyer intent; landing pages for your ads load fast, answer key questions and make it easy to enquire.
- Bidding. Manual or automated bidding strategies chosen for your data volume and goals, with budgets set by priority.
Ongoing management
Every week: search term review, negatives, bid and budget adjustments, ad tests and policy checks. Every month: a report that shows spend, leads or sales, cost per lead or return on ad spend, and what we changed and why. Where you can share data on which leads became customers, we import it back into Google Ads so bidding learns from real outcomes.
Who we're a good fit for
Businesses that can handle the enquiries ads generate, are willing to share basic feedback on lead quality, and want a clear view of what their budget is achieving. We're not a good fit if you're looking for guaranteed rankings in ads, a fixed number of leads regardless of budget, or "set and forget" campaigns.
Deciding between internal staff and an external agency? Read our breakdown of agency vs in-house Google Ads management to compare costs, accountability and returns.
Industries we cover
Clinics and dental practices, real estate, hotels and resorts, education and coaching, car dealerships, manufacturing and ecommerce. Each has its own pages explaining the specifics, for example Google Ads for doctors and clinics and ads for car dealerships.
Frequently asked questions
How much should we spend on Google Ads?
It depends on your market, competition and goals. We'll estimate realistic costs per click and per lead during discovery; our paid ads budget estimator gives a starting point.
How quickly will we see results?
Ads can bring traffic and enquiries within days of launch. It typically takes several weeks of data to optimise toward a stable cost per lead or return.
Do you take over existing accounts?
Yes. We start with an audit and keep what's working. You keep ownership of the account and all data.
What do you charge?
Management fees depend on scope and spend. See our paid ads pricing page or ask for a quote.
Do you also manage Meta and LinkedIn ads?
Yes. Many clients run Google alongside Meta or LinkedIn; we manage them together with shared tracking.
Request a Google Ads review
Share your website and, if you have one, read access to your Google Ads account. We'll show you where the budget goes and what we'd change first. Call 7877637475, email sales@imagineinkmarketing.com, or visit Hanging Gardens, Jaisinghpura Road, Bhankrota, Jaipur, Rajasthan 302026.