Over the last six months, chaukhathampers.com earned 2.22k Google Web search clicks, up from 400 in the previous six months (about 5.5x), as impressions grew from 5.69k to 85.9k (about 15x). In the shorter three-month view, clicks rose from 530 to 1.69k (about 3.2x), as impressions grew from 17.4k to 68.5k (about 3.9x), and average CTR eased from 3.1% to 2.5% and average position from 9.5 to 9.9, which is what usually happens when a site starts appearing for many more searches. Chaukhat sells wedding, festive and return gifts online through two sites, chaukhathampers.com and chaukhatgifts.com. Separately, chaukhatgifts.com earned 563 clicks in the latest 28 days, with daily clicks rising within that window.
Chaukhat Hampers grew Google clicks from 400 to 2.22k in six months, about 5.5x.
Chaukhat runs two online stores for Indian celebrations. Chaukhat Hampers (chaukhathampers.com) offers wedding and festive gift hampers, wedding accessories, bridal entry items, haldi-mehndi gifts and bulk orders. Chaukhat Gifts (chaukhatgifts.com), which its site describes as a unit of Jagdamba Enterprises, sells traditional wedding and return gifts, rakhis, potli bags, brooches and pooja essentials. We work with the Google Search Console property for each site, and that's where every number on this page comes from.
The two domains are reported separately. They have different catalogues, different histories and different comparison windows, so adding them together would blur the picture. This page covers search visibility and clicks only. It makes no claim about orders, revenue or conversion rate.
Source: Chaukhat Hampers website
Zooming out to six months, the picture is stronger. In Google Search Console (Web, last 6 months vs the previous 6 months), chaukhathampers.com earned 2.22k clicks against 400, about 5.5x. Impressions rose from 5.69k to 85.9k, about 15x. Average CTR moved from 7% to 2.6%, and average position from 8.4 to 9.8. Those last two numbers look worse on paper, but they mostly show a wider footprint. The site now appears for far more, and broader, searches, many of them lower down the page. Impressions therefore grew about 15x while clicks grew about 5.5x, which pulls the average CTR down. Clicks are the outcome that matters, and they are more than five times higher. We would still confirm the detail with query-level data.
This is the headline. Clicks went from 530 to 1.69k, roughly 3.2 times higher, and impressions from 17.4k to 68.5k, roughly 3.9 times higher. Put simply, Google is now showing the hampers site for far more searches than it was three months ago, and far more people are clicking through. In daily terms, that's a move from around six clicks a day to around eighteen.
A word of caution on timing: Gifting is highly seasonal, and the two comparison windows reflect demand shifts as well as visibility gains. A like-for-like year-on-year analysis will separate baseline demand from search capture once longitudinal history matures.
Both averages moved a little the wrong way, and that deserves a straight explanation. CTR is clicks divided by impressions. Impressions grew faster than clicks (about 3.9x vs 3.2x), so CTR fell from 3.1% to 2.5% even though clicks more than tripled. Average position works the same way. Google averages the site's topmost position across every impression, so when a site starts appearing for lots of new, broader searches, many of them land lower on the page and pull the average down slightly, from 9.5 to 9.9 here.
Neither dip looks like a loss of ground to us. It looks like a wider footprint, but we'll confirm that with query-level data. At an average near position 10, the site sits around the bottom of page one. That's also where the next gains are, because moving relevant pages a few places up usually has a big effect on clicks.
For the second site, we have a 28-day window (9 September – 6 October 2026) and no comparison period yet. It received 563 clicks from 54.7k impressions, an average CTR of 1% and an average position of 5.6. The daily chart shows clicks climbing within the window, from roughly 10–15 a day in mid-September to roughly 25–35 a day by early October. Impressions rose too, but less sharply. With only four weeks, we report this as observed movement, not a trend.
At a first-page average of 5.6, a 1% CTR leaves room to grow. In gifting, shoppers pick a result on price, image and occasion ("return gifts for wedding", "rakhi set"), so clear category titles, honest snippets and good product data matter.
These are the opportunities we see across both sites. We'll report results only when the data supports them.
Founder of imagineInk Marketing Solutions. Designs and implements revenue systems across SEO, paid media, and conversion architecture for global and India-based brands.
Impressions grew faster than clicks, and the site began appearing for many new, broader searches lower on the page. That lowers average CTR and nudges the average position down, even while total clicks rise sharply. We'll confirm this with queries that appear in both periods.
They're different domains with different catalogues and different comparison windows. Summing them would mix a 3-month comparison with a 28-day snapshot and overstate what we can show.
Not on its own. Search Console measures appearances and clicks. Orders and revenue sit in each store's analytics, and we'll only publish them with tracked data and the client's agreement.
