Digital marketing for ecommerce brands that need profitable demand.
Ecommerce growth depends on traffic quality, merchandising, product-page clarity, retention, and acquisition cost discipline working togeth…
Paid Acquisition
Google Shopping and Meta Ads for Ecommerce Brands in India
Shopping, search, Meta prospecting, retargeting, creative testing, and offer campaigns. Built around campaign fit, landing-page clarity, tracking, and lead quality.
Platform ROAS is not profit
Google and Meta both report a return on ad spend, and both tend to take generous credit for sales. For an Indian online store, the number that matters is what's left after product cost, shipping, payment fees, discounts, cash-on-delivery refusals and returns. A campaign showing 4x ROAS can still lose money if a third of its orders are COD and many are refused at the door.
So before any campaign work, we agree on three numbers with you: your contribution margin per order, your real return-to-origin (RTO) and return rate, and the ROAS you need to break even. Our ROAS calculator helps work this out.
Google: Shopping and Performance Max
Merchant Center first. Product feed quality decides Shopping performance: clear titles with brand, product type, material, size and colour; accurate prices and availability; good images; GTINs where applicable; and product categories set correctly. Disapprovals and mismatched prices quietly cut reach.
Campaign structure by margin and role. Best-sellers, high-margin lines, new launches and clearance stock often need separate campaigns or asset groups with different targets, rather than one campaign treating every product the same.
Performance Max with guardrails. It can scale well, but it blends channels and can lean on brand searches you would have won anyway. We separate brand traffic where possible, feed it good audience signals and creative, and judge it on new-customer sales and margin.
Search for specific intent. Gift, occasion and problem searches ("wedding return gifts bulk", "Diwali corporate hampers") with dedicated landing pages often convert better than broad product terms.
See Google Shopping ads for the details of feed and campaign setup.
Meta: catalogue, creative and testing
- Catalogue ads connected to your product feed for prospecting and dynamic retargeting of people who viewed or added products.
- Automated shopping campaigns for scale once the pixel and Conversions API are sending reliable purchase data.
- Creative is the main lever. Short videos of the product in use, unboxing, customer-style content (with permission) and founder stories usually beat polished studio images. We test new creative every week or two and retire what fatigues.
India-specific realities
- COD and RTO. Consider prepaid incentives, COD confirmation by WhatsApp or call before dispatch, and excluding pin codes with persistently high refusal rates.
- Festive peaks. Diwali, Rakhi, the wedding season and big marketplace sale events push costs up. Plan creative, stock and budgets weeks ahead, and build audiences before the peak.
- Marketplace competition. Amazon and Flipkart compete for the same searches; your ads should lead with what they can't offer: brand story, customisation, bundles, gifting and direct support.
Tracking we fix before scaling
GA4 ecommerce events, Google Ads purchase conversions with values, Meta pixel plus Conversions API with deduplication, and UTMs on every link. Where possible, we send cancelled and returned orders back so reporting reflects net revenue.
What we report
Spend, net revenue after cancellations and returns, contribution after ad spend, new vs returning customers, ROAS and cost per acquisition against your break-even, and the products and creatives driving profit.
Frequently asked questions
What ROAS should we target?
Whatever your margin says. A high-margin brand can profit at a ROAS that would bankrupt a low-margin one. We calculate break-even with you first.
Should we run Performance Max or standard Shopping?
Often both, at different stages. Standard Shopping gives more control and clearer data; Performance Max can scale once conversion tracking is solid.
How do we reduce COD losses from ads?
Confirm COD orders before dispatch, nudge prepaid with a small benefit, and review refusal rates by pin code and campaign.
How often should Meta creative change?
When performance drops or frequency climbs, often every few weeks for active campaigns.
Do you also handle ecommerce SEO?
Yes. Ads drive sales now; ecommerce SEO reduces dependence on paid traffic over time.
Get an ecommerce ads review
Share your store, ad accounts and rough margins. We'll show you which campaigns make money after returns and which only look good in the dashboard. Call 7877637475, email sales@imagineinkmarketing.com, or visit Hanging Gardens, Jaisinghpura Road, Bhankrota, Jaipur, Rajasthan 302026.
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Next step
Decide whether this service fits the current priority.
Bring the current paid ads for ecommerce setup, priority constraint and available evidence. The first discussion will clarify fit, dependencies and the next useful decision.