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Search guide
SEO, AEO and GEO explained for business owners
SEO improves visibility and usefulness in search. AEO makes direct answers clearer. GEO improves how reliably generative systems can understand and cite the brand. None uses a special markup or shortcut that guarantees visibility.
SEO remains the foundation
Pages need crawlable content, clear intent, useful information, strong internal context and normal search eligibility before AI visibility can be measured responsibly.
AEO improves answer clarity
Use question-led headings and concise answers where they help readers, then support them with evidence, examples and limitations.
GEO strengthens verifiability
Publish original expertise, consistent facts, primary citations, named review and media that supports the same entity and claim.
Source: Google guidance for generative AI features in Search
Measure observations carefully
Track repeatable prompts, brand mentions, citations, destination pages, factual accuracy, referrals and assisted actions. Samples are not universal rankings.
Direct answers
Questions this page answers
Is there special AI schema?
No general special schema guarantees AI visibility. Use accurate structured data that matches visible content and established schema types.
Does llms.txt improve Google rankings?
Google states that llms.txt neither helps nor harms its rankings or AI visibility. Treat it as optional documentation, not a ranking tactic.
Can AI citations be guaranteed?
No. Systems, prompts, sources and answers change. Measure a dated sample and report observations without promising placement.