Planning tools
Estimate scenarios and surface assumptions before a conversation.
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Digital Growth Resource Library
Practical resources for planning SEO, paid media, analytics, websites and conversion work: tools to estimate scenarios, guides that explain what drives cost, comparisons for common decisions and method guides for measuring your own results. Everything here is free to use, and none of it needs a sales call.
Choose a format
Find the resource that matches the current decision.
Start broad, then move into a focused guide, tool, or service page.
Pricing guides
Understand the variables that influence scope and investment.
Explore Pricing guidesComparisons
Compare channels, delivery models, and technology choices.
Explore ComparisonsMethod guides
How to benchmark conversions, review website performance, compare SEO across markets and assess AI search visibility using your own data.
Explore Method guidesMarketing glossary
Clarify technical and commercial terms used across services.
Explore Marketing glossaryEditorial insights
Read practical articles connected to services and decisions.
Explore Editorial insightsDigital marketing trends that matter
Review marketing changes with their decision context and evidence limits.
Explore Digital marketing trends that matterHow imagineInk approaches marketing work
Review the operating method, decision stages, responsibilities, and evidence checks used for scoped marketing work.
Explore How imagineInk approaches marketing workEvidence and claims policy
Understand how imagineInk reviews sources, qualifies public claims, and handles evidence that is incomplete or expires.
Explore Evidence and claims policyMarketing information disclaimer
Review the limits, assumptions, and professional-advice boundaries that apply to marketing information on this website.
Explore Marketing information disclaimerWebsite terms and conditions
Read the terms governing access to and use of imagineInk website content, tools, forms, and related services.
Explore Website terms and conditionsPractical resources for planning SEO, paid media, analytics, websites and conversion work: tools to estimate scenarios, guides that explain what drives cost, comparisons for common decisions and method guides for measuring your own results. Everything here is free to use, and none of it needs a sales call.
What's in the library
Free planning tools. Calculators and assessments, including the SEO opportunity planner, ROAS and conversion rate calculators, marketing budget planner, website cost and app scope estimators, and the analytics maturity and AI search readiness assessments. Use them to test assumptions before you talk to anyone.
Pricing guides. What drives the cost of SEO, paid ads, conversion work, websites, apps, analytics and automation, plus our own published pricing and pods.
Comparisons. Side-by-side guides for common decisions: SEO vs PPC, agency vs in-house, WordPress vs custom development, Shopify vs WooCommerce, and SEO vs AI search optimisation.
Method guides. How to benchmark conversions, review website performance, compare SEO across markets and assess AI search visibility using your own data. We don't publish industry averages without a documented source.
Marketing glossary. Plain-English definitions of technical and commercial terms used across our services.
Insights. Articles and checklists linked to real decisions, from measurement plans to multilingual SEO launches.
How we work and our evidence and claims policy. How we scope work, and the rules we follow before publishing any claim or statistic.
Start here by goal
- "I want more enquiries from Google." Start with the SEO opportunity planner, then read SEO vs PPC in the comparisons.
- "I'm not sure my ad spend is working." Use the ROAS calculator and the paid ads budget estimator, then read the paid ads pricing guide.
- "My website doesn't convert." Use the conversion rate calculator, then follow the conversion baseline method guide.
- "I need a new website or app." Try the website cost or app scope estimator before requesting a quote.
- "I don't trust my analytics." Take the analytics maturity assessment.
- "I want to know if AI tools mention us." Take the AI search readiness assessment, then use the AI search visibility method guide.
Frequently asked questions
Are these resources free?
Yes. The tools, guides and glossary are free to use.
Do the tools give exact prices?
No. They help you estimate scenarios and see which factors matter. Exact scope and pricing come from a quote.
Do you publish industry benchmarks?
Not without a documented source. Our method guides show how to measure your own baseline instead.
How often is the library updated?
Guides are reviewed and updated as platforms and our services change.
Need help applying a resource?
Call 7877637475, email sales@imagineinkmarketing.com, or visit Hanging Gardens, Jaisinghpura Road, Bhankrota, Jaipur, Rajasthan 302026.
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