Marketing, search and performance disclaimer
Search rankings, advertising outcomes, AI citations, leads and revenue depend on competition, demand, platforms, website quality, offer, sales follow-up and other factors outside any agency’s complete control.
Strategy can improve controllable inputs; it cannot guarantee an external platform or commercial result.
Forecasts and estimates
Any scenario should state its inputs, data source, assumptions, exclusions and uncertainty. It is planning support, not a promised outcome.
Third-party systems
Search engines, advertising networks, social platforms and AI systems can change access, policy, features and results without notice.
Client dependencies
Access, approvals, implementation, offer quality, inventory, pricing, sales response and data completeness can materially affect outcomes.
Questions this page answers
Does this remove accountability?
No. ImagineInk remains accountable for the agreed work, professional care, validation and accurate reporting. The disclaimer distinguishes controllable delivery from uncontrollable outcomes.
Can targets still be agreed?
Yes. Targets guide prioritisation when they are evidence-based and labeled correctly; they are not the same as guarantees.
How are results reported?
Use named data sources, agreed definitions, comparison windows and visible limitations, and separate activity from qualified commercial outcomes.