SEO
Improving technical access, content relevance, authority, and user experience for organic discovery.
Glossary
Glossary
Use the imagineInk digital marketing glossary to understand common terms across SEO, paid media, analytics, conversion, content, and automation.
Core terms
Clear definitions for digital growth work.
Understand the language used across services, tools, measurement, and buyer journeys.
PPC
Paid media where advertisers pay for clicks or other defined actions.
CRO
Improving the percentage and quality of meaningful actions from existing traffic.
Attribution
Connecting marketing touchpoints to leads, opportunities, sales, or other business outcomes.
Marketing automation
Rules and workflows that move data, notifications, follow-up, and reporting between systems.
AI search optimization
Improving answer clarity, entities, citations, structure, and supporting signals for AI-assisted discovery.