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Paid Acquisition
Microsoft Ads Management for Bing Search
Microsoft Ads management for Bing search: careful Google Ads imports, LinkedIn profile targeting, bid and budget control and accurate conversion tracking.
Microsoft Advertising shows your ads on Bing and Microsoft's search partner network. Its audience is smaller than Google's, but it often includes desktop users and professionals searching at work, and competition for many keywords is lower. For many businesses it's a useful second search channel once Google Ads is working.
When Microsoft Ads is worth testing
- Your Google Ads campaigns are profitable and you want more volume
- You sell to businesses, or to audiences who search mostly on work computers
- Your customers use Windows devices, the Edge browser or Microsoft products heavily
- Your Google costs per click have risen and you want to compare lower-competition traffic
It's usually not the first channel to start with. If Google Ads isn't converting yet, fix that first.
Importing from Google Ads, properly
Microsoft Ads can import Google Ads campaigns, which saves time but can bring problems with it. After importing, we review bids, budgets, location and language settings, ad extensions, negative keywords and conversion goals, because a direct copy rarely matches how Bing traffic behaves.
Microsoft-specific targeting
In supported markets, Microsoft Ads offers LinkedIn profile targeting by company, industry and job function, which can be used to adjust bids on search campaigns. For B2B advertisers, this helps put more budget behind the right searchers. For full LinkedIn audience targeting, see LinkedIn Ads.
Tracking and reporting
We set up Microsoft's UET tag and conversion goals alongside your existing conversion tracking, so Bing results are measured the same way as Google's and you can compare cost per qualified lead fairly.
How we manage it
Regular search term reviews, negative keyword updates, bid and budget adjustments, ad testing and a clear report on what Bing adds beyond Google. It fits alongside our Google Ads management and wider paid ads management.
How we price it
Microsoft Ads management is scoped and quoted individually, often alongside Google Ads. Ad spend is paid directly by you, into an account you own. If you already run Microsoft Ads, a paid media audit is a good place to start.
Frequently asked questions
Is Microsoft Ads the same as Bing Ads?
Yes. Bing Ads was renamed Microsoft Advertising.
Can we just copy our Google campaigns?
You can import them, but they need checking and adjusting afterwards.
Is the traffic good quality?
It depends on your market. We judge it on enquiries and sales, not clicks.
How much budget do we need?
Enough to collect useful data for your keywords. We'll suggest a starting test budget when we scope the work.
Talk to us about Microsoft Ads
Call 7877637475, email sales@imagineinkmarketing.com, or visit Hanging Gardens, Jaisinghpura Road, Bhankrota, Jaipur, Rajasthan 302026.
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Next step
Decide whether this service fits the current priority.
Bring the current microsoft ads setup, priority constraint and available evidence. The first discussion will clarify fit, dependencies and the next useful decision.