Google and Meta Ads for Hotels and Resorts

Start with the cheapest win: your own name

Search for almost any well-known Rajasthan hotel and you'll often see OTAs advertising above the hotel's own listing for its own name. Guests who already chose your property then book through an OTA and you pay commission on a guest you had already won. A brand search campaign on your property name usually costs little per click, because the ad is highly relevant, and sends those guests to your booking engine instead.

That's step one. After it, hotel advertising splits into three jobs.

1. Capturing travellers comparing on Google

Google hotel campaigns show your rate and a "book on official site" link in Google's hotel search and Maps, next to OTAs. They need a connection through a supported booking engine or channel manager, and accurate rate and availability feeds. Bidding can be set as a commission or a cost per click, depending on what your connectivity partner supports.

Performance Max for travel goals uses your Google Business Profile hotel listing to run across Search, Maps, YouTube and Display from one campaign. It can work well for properties with good photos and reliable booking tracking, but it needs conversion data to learn, so we set it up after tracking is proven.

Search campaigns for specific intent: "resort near Jaipur with pool", "heritage hotel Amer", "weekend getaway from Delhi", "pet-friendly resort Rajasthan". Each sends traffic to the matching room, package or experience page, not to the homepage.

2. Creating demand for weekends and shoulder months

Meta and YouTube suit leisure properties: resorts on Delhi Road and Ajmer Road, farm stays, heritage havelis and lake or safari properties. Short videos of the pool at sunset, the breakfast spread or a bonfire evening, targeted at people in Delhi NCR, Gurugram, Ahmedabad and Jaipur itself for staycations. We use retargeting for people who watched most of a video or viewed rooms without booking.

Packages make paid social work better than room ads: a two-night weekend with dinner, a monsoon escape, a festive New Year package. Give people a reason to book now.

3. Weddings, events and groups

Wedding and event enquiries are often the highest-value leads a property gets, and they are easy to track. Search ads for "wedding venue in Jaipur" and "destination wedding Rajasthan", plus Instagram for couples in the inspiration stage, sending traffic to venue pages with capacities and an enquiry form asking date, guest count and budget. Each enquiry goes straight to your banquet sales manager.

Tracking that hotels usually get wrong

Most booking engines run on a different domain, so bookings vanish from analytics or get credited to the booking engine itself. Before scaling ads we set up cross-domain tracking in GA4, booking and revenue conversions in Google Ads and the Meta pixel or Conversions API where the booking engine supports it, and separate tracking for wedding and event enquiry forms. See conversion tracking for how we approach this.

Then we report what matters: direct booking revenue from ads, return on ad spend, and how much of the brand-search demand you now capture yourself.

Rate parity and offer rules

If an OTA shows a lower price than your own site, your ads send guests to a page that looks more expensive. Check parity before launching, offer a genuine direct-booking benefit (breakfast, late check-out or an upgrade when available), and make sure offers in ads match what the booking engine actually shows.

Frequently asked questions

Related pages

• Hotel digital marketing
• Hotel seo

Get a hotel ads review

Share your property, booking engine and ad accounts. We'll show you how much brand demand is going to OTAs and where to start. Call 7877637475, email sales@imagineinkmarketing.com, or visit Hanging Gardens, Jaisinghpura Road, Bhankrota, Jaipur, Rajasthan 302026.