Google Ads for Doctors and Clinics in Jaipur

Why clinic ads often waste money

Most clinics that try Google Ads on their own see the same pattern: clicks are cheap enough, the phone rings, but the calls are wrong. People asking for free advice, job seekers, medical students, patients looking for a government hospital, or someone in another city. The campaign "works" on the dashboard and fails at the reception desk.

The fix is rarely a bigger budget. It is tighter targeting, a landing page that matches the treatment the person searched for, and measuring booked appointments instead of form fills.

How we set up campaigns for clinics

Campaigns by specialty and treatment, not one big campaign. A multi-speciality clinic searching for "knee pain doctor", "diabetes specialist" and "skin allergy treatment" needs separate ad groups, separate ads and separate landing pages. Each one speaks to that patient's problem and names the doctor who handles it.

Radius you can actually serve. Patients rarely travel across Jaipur for a routine consultation. We target a realistic radius around each clinic (for example Vaishali Nagar, Mansarovar or Jagatpura and surrounding sectors) and widen it only for specialist procedures patients will travel for, or for patients coming in from nearby towns such as Ajmer, Tonk or Dausa.

Negative keywords from day one. Free, jobs, salary, course, college, MBBS admission, government, PDF, home remedy and medicine-name searches are excluded before launch, and we review the search terms report weekly to add more.

Call-first ad formats. Most patients prefer to call. Call assets during clinic hours, location assets linked to your Google Business Profile and ad scheduling that pauses ads when nobody can pick up the phone.

Landing pages that reassure. Doctor's name, qualifications and registration, consultation timings, the clinic address with a map, fees if you are comfortable publishing them, and one clear action: call, WhatsApp or book a slot. No stock-photo hero banners that could belong to any hospital.

Policies and professional rules

Google restricts healthcare advertising: some treatments, prescription drugs and certain claims are limited or need certification, and personalised targeting based on health conditions is not allowed. The National Medical Commission's professional-conduct rules also expect doctors to avoid misleading or self-laudatory promotion. We write ads that describe services and availability factually, avoid outcome promises and comparative claims, and keep the treating doctor in the approval loop.

Measuring what matters

We track three things separately: calls longer than about 60 seconds, WhatsApp chats started and booking forms submitted. Where possible, the clinic marks which enquiries became appointments (a simple shared sheet is enough to start), and we use that to move budget toward the treatments and areas that produce real patients. Cost per booked appointment is the number we report, not cost per click.

Google Ads, Meta or both?

For clinics, Google Search usually comes first because the patient is already looking for help. Meta (Facebook and Instagram) works better for awareness and preventive services: health check-up packages, physiotherapy, dermatology, weight management, or a new clinic opening in a neighbourhood. Retargeting people who visited a treatment page but didn't call is useful on both, within each platform's health-data limits.

What a typical first month looks like

• Week 1: account and website audit, conversion tracking for calls, WhatsApp and forms, negative keyword list, campaign structure agreed with the doctor.
• Week 2: launch two or three priority treatments with a controlled daily budget.
• Weeks 3–4: search-term clean-up, ad copy tests, landing page fixes based on what callers ask, and a first review of booked appointments.

Frequently asked questions

Related pages

• Appointment quality from Google Ads
• Call tracking

Start with an account review

Send us your clinic name, specialties and current ad account access (or tell us you're starting fresh). We'll show you where the spend is going and what we'd change first. Call 7877637475, email sales@imagineinkmarketing.com, or visit Hanging Gardens, Jaisinghpura Road, Bhankrota, Jaipur, Rajasthan 302026.