SEO Opportunity Scenario Planner
An SEO scenario helps compare priorities, but it is not a traffic, ranking or revenue forecast. Every input should be labeled and stress-tested.
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What this planner helps you decide
Before investing in SEO, it helps to know whether the opportunity is worth the effort. This planner turns four assumptions into a rough monthly value for organic search, so you can compare priorities: which service, market or page group is worth working on first, and what would need to be true for SEO to pay back.
It is planning arithmetic, not a ranking, traffic or revenue forecast. Results depend entirely on the inputs you choose.
The four inputs
Monthly qualified-query impressions. How often searches relevant to what you sell appear each month. If you have Google Search Console, start with impressions for queries that match your services. Exclude informational or irrelevant searches. Keyword tools can help for new topics, but treat their volumes as rough.
Target click-through rate. The share of those impressions you expect to turn into clicks. It varies with position, the number of ads and features on the page, and how compelling your title is. Check your current CTR in Search Console for realistic starting points.
Qualified conversion rate. The share of organic visitors who become a qualified enquiry or sale. Use your own GA4 or CRM data where you have it.
Value per qualified conversion. What a qualified enquiry or sale is worth to you on average, ideally gross profit rather than revenue.
How the result is calculated
The planner multiplies the four inputs: impressions × click-through rate × conversion rate × value per conversion. For example, 50,000 impressions at 3% CTR gives 1,500 clicks; at a 2% conversion rate that's 30 qualified conversions; at 500 each that's 15,000 per month in your currency. Each input has a direct, proportional effect, so a small change in any of them moves the result noticeably.
Using it well
Run three scenarios: conservative, expected and ambitious. If the opportunity only looks attractive in the ambitious case, it's risky. If it works even in the conservative case, it's a strong candidate. Compare the result with what SEO would cost over a realistic period, as SEO usually takes months to build.
To find real numbers, an SEO audit can show current impressions, rankings and gaps. Track progress afterwards with an SEO KPI dashboard. Our SEO services page explains how we plan and deliver the work.
Frequently asked questions
Can this predict our SEO results?
No. It shows what a set of assumptions implies. Actual results depend on competition, content, technical health and time.
Where do I find impression data?
In Google Search Console, under Performance, filtered to queries relevant to your services.
Why use qualified conversions, not all leads?
Because unqualified leads cost time without adding value, so they shouldn't inflate the opportunity.
Is my data stored?
The calculator runs in your browser. Details are only sent if you choose to email yourself the result.