Pricing Detail
CRO Cost: How Conversion Optimisation Is Priced
Explore conversion optimisation cost factors, including research depth, analytics quality, experiment volume, implementation, and reporting.
What you're paying for
Conversion rate optimisation (CRO) is about getting more enquiries or sales from the visitors you already have. The cost is mostly people's time: researching why visitors don't act, deciding what to change, building the changes and measuring whether they worked.
How we price it
CRO and landing page engineering are part of the Full-Funnel Scale Pod at $950 per month, a monthly retainer, together with conversion tracking (GA4 and Meta Conversions API), SEO, AI search optimisation and paid campaign management. We bundle it because conversion work is most useful when the same team can see where traffic comes from and what happens after the click.
If you need a single conversion project, such as one landing page or a checkout review, rather than ongoing work, it is a one-time fee quoted after scoping: Request a Quote.
Compare everything on compare pods.
Why traffic level matters
The amount of traffic decides the method, and the method decides the effort.
- Low traffic (a few hundred visitors a month). A/B tests won't reach a reliable answer in a sensible time. The work relies on expert review, user feedback, session recordings and best-practice fixes, then before-and-after comparison.
- Moderate to high traffic. Controlled experiments become possible. Each test needs a hypothesis, design and build, quality checks and analysis, so the number of tests per month is a real cost driver.
What else changes the work
Tracking quality. If forms, calls and purchases aren't measured correctly, the first job is fixing measurement. Without it, no change can be judged.
Number of journeys. One lead form is simpler than several products, each with its own landing pages, forms and checkout.
Who builds the changes. If your developer implements, we supply specifications. If we build directly, more of the time goes on development and testing.
Approval speed. Changes that need sign-off from several people take longer per cycle.
Before spending anything
Estimate the value of a small improvement with our conversion rate calculator. If you're unsure whether you need CRO or a new site, read redesign or optimise first. Campaign-specific pages are covered by landing page design, and the full service by conversion rate optimisation services.
Questions to ask before buying CRO
- How will results be measured, and over what period?
- What happens if the site doesn't have enough traffic for testing?
- Who builds and quality-checks each change?
- Will you get the research findings, or only the changes?
- How are tracking problems handled if they are found along the way?
Frequently asked questions
Can CRO work on a low-traffic site?
Yes, but through research and best-practice fixes rather than A/B tests, judged by before-and-after comparison.
Is CRO sold on its own?
Ongoing CRO is part of the Full-Funnel Scale Pod ($950 per month). One-off conversion projects are a one-time fee, quoted separately.
Do you guarantee a conversion uplift?
No. We measure every change honestly. Some tests win, some don't, and both teach something.
What do you need from us?
Analytics access, your main conversion goals, and someone who can approve changes.
How do we start?
With the free website audit, which shows speed, broken links and Lighthouse issues that often block conversions.
Talk about conversion work
Share your website and your main conversion goal. Call 7877637475, email sales@imagineinkmarketing.com, or visit Hanging Gardens, Jaisinghpura Road, Bhankrota, Jaipur, Rajasthan 302026.
Next step
Get scope based on the current situation.
Share the website, priorities, constraints, timeline, and the work your internal team can own.