Logo and Identity Design That Works Everywhere

A logo is usually the first thing people remember about a business, but on its own it isn't an identity. A visual identity is the full set of logo versions, colours, type and simple rules that make everything you publish look like it comes from the same company. We design identities that are distinctive, practical and easy for your team to use.

What identity design includes

• Logo suite: a primary logo plus horizontal, stacked and icon versions, and one-colour and reversed versions for dark backgrounds
• Colour palette: primary and supporting colours with codes for screen and print, checked for readable contrast
• Typography: headline and body typefaces, with web-safe alternatives where needed
• Usage guidelines: clear space, minimum sizes, what not to do and examples on real layouts
• Starter applications: social profile images, email signature, letterhead or business card, as agreed in the scope

How we work

1. Brief. We start with your audience, positioning and competitors. If those aren't clear yet, brand strategy comes first, because a logo can't fix an unclear offer.

2. Concepts. A small number of distinct directions, each with a short rationale, shown in real contexts rather than on a blank page.

3. Refinement. We develop the chosen direction, test it at small sizes and on mobile screens, and check it in one colour.

4. Handover. Final files in the formats you need (vector, PNG and SVG) plus a concise guideline document.

Refresh or rebrand?

Not every business needs a new logo. If your current mark has recognition, a refresh that tidies proportions, colours and type often keeps what people know while fixing what doesn't work. We'll tell you honestly which option makes more sense.

Putting the identity to work

An identity only pays off when it's applied consistently. It feeds into website design, visual content and social media content. For the wider picture, including messaging, see branding.

How we price it

Logo and identity design is scoped and quoted individually, depending on whether it's a new identity or a refresh and which applications you need. Request a quote, and we'll confirm the scope and price before work starts.

Frequently asked questions

Discuss your identity

Call 7877637475, email sales@imagineinkmarketing.com, or visit Hanging Gardens, Jaisinghpura Road, Bhankrota, Jaipur, Rajasthan 302026.